The Brand Audit.
For founder-led wellness brands and studios.
A 5-day diagnostic that shows you exactly where your brand is leaking revenue.
The Brand Audit.
For founder-led wellness brands and studios.
A 5-day diagnostic that shows you exactly
where your brand is leaking revenue.
Most founders losing business to cheaper competitors don't have a pricing problem. They have a positioning problem. The Brand Audit finds it - and tells you what to fix first.
Most founders losing business to cheaper competitors don't have a pricing problem.
They have a positioning problem. The Brand Audit finds it - and tells you what to fix first.
Most founders losing business to cheaper competitors don't have a pricing problem. They have a positioning problem. The Brand Audit finds it - and tells you what to fix first.
Four signs your brand is the problem (not your pricing).
Four signs your brand is the problem
(not your pricing).
Losing to weaker competitors.
→ Customers choose brands that aren't even better than yours.
Lost in the category.
→ At a glance, you look like everyone else in your category.
No word of mouth.
→ Even your happiest customers don't post, refer, or bring friends.
Promo-dependent revenue.
→ Discounts move sales. The brand alone doesn't.
What founders think is a funnel problem is usually a brand problem. The Brand Audit finds the leak.
What founders think is a funnel problem is usually a brand problem.
The Brand Audit finds the leak.
Five pillars. Five diagnoses. One clear plan.
Every pillar diagnosed, scored, and turned into a prioritized action plan built for your business.
Five pillars.
Five diagnoses.
One clear plan.
Every pillar diagnosed, scored, and turned into a prioritized action plan built for your business.
1 Brand Reflection.
The foundation every decision stands on.
1 Brand Reflection.
The foundation every decision stands on.
We diagnose what your brand actually stands for - story, values, mission, and the founder narrative behind the work. Most brand leaks start here. When founders can't articulate the foundation in a single coherent sentence, the team tells different versions to different customers. We find where the foundation is unclear, contradictory, or missing entirely.
We diagnose what your brand actually stands for - story, values, mission, and the founder narrative behind the work. Most brand leaks start here. When founders can't articulate the foundation in a single coherent sentence, the team tells different versions to different customers. We find where the foundation is unclear, contradictory, or missing entirely.
2 Brand Strategy.
Positioning sharp enough to repel the wrong customer.
2 Brand Strategy.
Positioning sharp enough to repel the wrong customer.
We diagnose your positioning, audience definition, and value proposition. Strategy fails when it's vague, generic, or trying to serve everyone - and most founder-led brands have at least one of those problems. We test whether your positioning is sharp enough to pull the right customer in and push the wrong one out, and surface exactly where it isn't.
We diagnose your positioning, audience definition, and value proposition. Strategy fails when it's vague, generic, or trying to serve everyone - and most founder-led brands have at least one of those problems. We test whether your positioning is sharp enough to pull the right customer in and push the wrong one out, and surface exactly where it isn't.
3 Brand Execution.
Identity that does the work across every touchpoint.
3 Brand Execution.
Identity that does the work across every touchpoint.
We assess your voice, tone, visual identity, and design system across the full customer experience - site, social, email, packaging, every surface that touches a customer. The leak shows up here when the strategy is right but the execution is inconsistent, off-tone, or visually generic. Customers feel the gap even when they can't name it.
We assess your voice, tone, visual identity, and design system across the full customer experience - site, social, email, packaging, every surface that touches a customer. The leak shows up here when the strategy is right but the execution is inconsistent, off-tone, or visually generic. Customers feel the gap even when they can't name it.
4 Content Engine.
Activation designed to compound and generate opportunities.
4 Content Engine.
Activation designed to compound and generate opportunities.
We diagnose your content system - what you publish, where, how often, and whether it builds anything over time. Most founder brands fail not because they don't create content, but because the content doesn't compound. No system, no consistency, no leverage, no funnel thinking. We find where the engine is leaking effort and what to fix first.
We diagnose your content system - what you publish, where, how often, and whether it builds anything over time. Most founder brands fail not because they don't create content, but because the content doesn't compound. No system, no consistency, no leverage, no funnel thinking. We find where the engine is leaking effort and what to fix first.
5 Brand Growth.
Where the brand turns into revenue.
5 Brand Growth.
Where the brand turns into revenue.
We assess how the brand actually converts attention into customers - your funnel, CTAs, customer journey, and the friction points between an interested visitor and a paying customer. Most "funnel problems" founders report are actually brand problems showing up at conversion. We find which is which.
We assess how the brand actually converts attention into customers - your funnel, CTAs, customer journey, and the friction points between an interested visitor and a paying customer. Most "funnel problems" founders report are actually brand problems showing up at conversion. We find which is which.
Three ways to run the audit.
All three diagnose the problem. Tier 2 builds the fix. Tier 3 helps you ship it.
Three ways to run the audit.
All three diagnose the problem. Tier 2 builds the fix. Tier 3 helps you ship it.
1
The Brand Audit - Diagnose
For founders who want the diagnosis and will build the fix themselves.
What's included:
Full diagnosis across the 5 pillars
Brand Gap Index score (where you stand on each pillar)
Top priorities ranked by impact (what to fix first)
PDF report, delivered async - no calls required
€497
one time
5-day delivery
2
2
The Brand Audit + Strategy - Build
€1490
one time
7-day delivery
For founders who want the diagnosis AND the fix designed for them.
What's included:
Everything in Tier 1
60-minute strategy call
Personalized 90-day execution roadmap
Custom brand positioning statement (one-line + paragraph version)
3
3
The Brand Audit + Strategy + Support - Ship
€2485
one time
10-day delivery
For founders who want the diagnosis, the fix, AND support as they ship it. What's included:
Everything in Tier 2
Loom walkthrough of every recommendation (5-7 short videos)
14 days of async support after delivery (Slack or email)
30-day implementation review (30-min video call + adjustment notes)
3
3
The Brand Audit + Strategy + Support - Ship
For founders who want the diagnosis, the fix, AND support as they ship it. What's included:
Everything in Tier 2
Loom walkthrough of every recommendation (5-7 short videos)
14 days of async support after delivery (Slack or email)
30-day implementation review (30-min video call + adjustment notes)
€2485
one time
10-day delivery
2
2
The Brand Audit + Strategy - Build
For founders who want the diagnosis AND the fix designed for them.
What's included:
Everything in Tier 1
60-minute strategy call
Personalized 90-day execution roadmap
Custom brand positioning statement (one-line + paragraph version)
€1490
one time
7-day delivery
2
The Brand Audit + Strategy - Build
For founders who want the diagnosis AND the fix designed for them.
What's included:
Everything in Tier 1
60-minute strategy call
Personalized 90-day execution roadmap
Custom brand positioning statement (one-line + paragraph version)
€1490
one time
7-day delivery
3
The Brand Audit + Strategy + Support - Ship
For founders who want the diagnosis, the fix, AND support as they ship it. What's included:
Everything in Tier 2
Loom walkthrough of every recommendation (5-7 short videos)
14 days of async support after delivery (Slack or email)
30-day implementation review (30-min video call + adjustment notes)
€2485
one time
10-day delivery
TRUSTED BY.
TRUSTED BY.
You came thinking it was a marketing problem.
The audit shows you the brand problem underneath.
You came thinking it was a marketing problem.
The audit shows you the brand problem underneath.
You came thinking it was a marketing problem.
The audit shows you the brand problem underneath.
The 5-day process.
Day 1.
Kickoff
Your audit begins. We confirm payment, dig into the discovery brief you submitted, and set up the analysis framework for the next 4 days.
Day 2 and 3.
Analysis
We analyze your brand across the 5 pillars. Your website, your social, your messaging, your competitors, your category. No surface-level "your logo is fine" feedback - actual diagnosis.
Day 4.
Synthesis
We turn the findings into a structured report. Every
finding tied to a specific recommendation. Every recommendation prioritized
by impact.
Day 5.
Delivery
PDF report lands in your inbox with your Brand Gap Index score, your top priorities ranked by impact, and exactly what to fix first.
Day 4.
Synthesis
We turn the findings into a structured report. Every
finding tied to a specific recommendation. Every recommendation prioritized
by impact.
Day 5.
Delivery
PDF report lands in your inbox with your Brand Gap Index score, your top priorities ranked by impact, and exactly what to fix first.
Tier 2 adds: Day 6 strategy call, Day 7 personalized roadmap delivery.
Tier 3 adds: Day 8 Loom recordings, Day 10 support period begins, Day 40 implementation review.
Built by founders, for founders.
We built the Brand Audit because every brand studio sells the work, not the diagnosis. Founders pay €20k for a rebrand and never get told why the old brand wasn't working in the first place. The audit fixes that - diagnosis first, then you decide what to build.
Common questions, answered.
Q: Who is this audit actually for? Founder-led wellness brands and studios - DTC apparel and product brands, boutique fitness and Pilates studios, wellness retreats, and consumer wellness apps. Typically with €100k–€10M in annual revenue, where the brand is starting to feel like the bottleneck on growth. Not for: pre-revenue founders, corporate brand teams, or anyone looking for a logo refresh.
Q: Do I need to be on a call? Not for Tier 1 - it's fully async. Tier 2 includes one 60-minute call. Tier 3 includes the call plus 14 days of async follow-up and a 30-day review.
Q: What if I disagree with the recommendations? You should. The audit gives you our diagnosis - not the only truth. That's exactly why Tier 2 includes a strategy call: real strategy emerges in dialogue. Disagreement is welcome.
Q: Can I upgrade tiers later? Yes. Buy Tier 1, then upgrade to Tier 2 or Tier 3 within 30 days by paying the difference. Nothing lost.
Q: Is this refundable? Tier 1 is non-refundable once delivery starts (Day 2). Tiers 2 and 3 are refundable until the strategy call begins. After that, no refunds - but if you're not satisfied, we'll work to make it right.
Built by founders, for founders.
We built the Brand Audit because every brand studio sells the work, not the diagnosis. Founders pay €20k for a rebrand and never get told why the old brand wasn't working in the first place. The audit fixes that - diagnosis first, then you decide what to build.
Ready to find the leak? The Brand Audit takes 5 days.
It saves you months of guesswork.
Ready to find the leak?
The Brand Audit
takes 5 days.
It saves you months
of guesswork.
Ready to find the leak?
The Brand Audit takes 5 days.
It saves you months of guesswork.
VIENNA
Böcklinstraße 106,
1020 Wien, Austria
1
1
The Brand Audit - Diagnose
For founders who want the diagnosis and will build the fix themselves.
What's included:
Full diagnosis across the 5 pillars
Brand Gap Index score (where you stand on each pillar)
Top priorities ranked by impact (what to fix first)
PDF report, delivered async - no calls required
€497
one time
5-day delivery
Tier 2 adds: Day 6 strategy call, Day 7 personalized roadmap delivery.
Tier 3 adds: Day 8 Loom recordings, Day 10 support period begins, Day 40 implementation review.
1
1
The Brand Audit - Diagnose
€497
one time
5-day delivery
For founders who want the diagnosis and will build the fix themselves.
What's included:
Full diagnosis across the 5 pillars
Brand Gap Index score (where you stand on each pillar)
Top priorities ranked by impact (what to fix first)
PDF report, delivered async - no calls required
Three ways to run the audit.
All three diagnose the problem.
Tier 2 builds the fix.
Tier 3 helps you ship it.
TRUSTED BY.
Common questions, answered.
Q: Who is this audit actually for? Founder-led wellness brands and studios - DTC apparel and product brands, boutique fitness and Pilates studios, wellness retreats, and consumer wellness apps. Typically with €100k–€10M in annual revenue, where the brand is starting to feel like the bottleneck on growth. Not for: pre-revenue founders, corporate brand teams, or anyone looking for a logo refresh.
Q: Do I need to be on a call? Not for Tier 1 - it's fully async. Tier 2 includes one 60-minute call. Tier 3 includes the call plus 14 days of async follow-up and a 30-day review.
Q: What if I disagree with the recommendations? You should. The audit gives you our diagnosis - not the only truth. That's exactly why Tier 2 includes a strategy call: real strategy emerges in dialogue. Disagreement is welcome.
Q: Can I upgrade tiers later? Yes. Buy Tier 1, then upgrade to Tier 2 or Tier 3 within 30 days by paying the difference. Nothing lost.
Q: Is this refundable? Tier 1 is non-refundable once delivery starts (Day 2). Tiers 2 and 3 are refundable until the strategy call begins. After that, no refunds - but if you're not satisfied, we'll work to make it right.
Follow Armen + Maks.
VIENNA
Böcklinstraße 106,
1020 Wien, Austria