People follow people,
then they follow brands.
People follow people,
then they follow brands.
People follow people,
then they follow brands.
We are the brand and creative
partner for founders.
We are the brand and creative
partner for founders.
We are the brand and
creative partner for founders
What we do.
What we do.
Research
We explore your brand, your audience, and your market to uncover what truly matters - and what can be left behind. Research gives us clarity to build on.
Services
Founder & brand discovery
Audience definition & insights
Market & category analysis
Brand audit
Cultural research
Research
We explore your brand, your audience, and your market to uncover what truly matters - and what can be left behind. Research gives us clarity to build on.
Services
Founder & brand discovery
Audience definition & insights
Market & category analysis
Brand audit
Cultural research
Consulting
We work closely with you to navigate decisions, challenges, and moments of uncertainty - bringing clarity, perspective, and calm to what’s next.
Services
Founder advisory
Brand & business reviews
Positioning feedback
Go-to-market guidance
Creative & marketing guidance
Creative
We design and produce the visual and creative expressions of your brand - translating strategy into assets with taste and consistency.
Services
Brand identity & visual systems
Creative direction
Creative production
Content & campaign concepts
Brand assets & brand guidelines
Customer & partner deck design
Strategy
We define what your brand stands for, who it’s for, and how it should show up - so every choice moves in the same direction, over time.
Services
Brand positioning
Brand narrative & messaging
Marketing & comms strategy
Content strategy
Customer journey design
Brand world
Long-term brand roadmap
Consulting
We work closely with you to navigate decisions, challenges, and moments of uncertainty - bringing clarity, perspective, and calm to what’s next.
Services
Founder advisory
Brand & business reviews
Positioning feedback
Go-to-market guidance
Creative & marketing guidance
Strategy
We define what your brand stands for, who it’s for, and how it should show up - so every choice moves in the same direction, over time.
Services
Brand positioning
Brand narrative & messaging
Marketing & communication strategy
Content strategy
Customer journey design
Brand world
Long-term brand roadmap
Services
Brand positioning
Brand narrative & messaging
Marketing & comms strategy
Content strategy
Customer journey design
Brand world
Long-term brand roadmap
Creative
We design and produce the visual and creative expressions of your brand - translating strategy into assets with taste and consistency.
Services
Brand identity & visual systems
Creative direction
Creative production
Content & campaign concepts
Brand assets & brand guidelines
Customer & partner deck design
For those who
For those who
For those who
care about impact.
want to build brands that inspire.
want to leave something meaningful behind.
care about impact. .
care about impact.
want to build brands that inspire.
want to leave something meaningful behind.
care about impact. .
care about impact.
want to build brands that inspire.
want to leave something meaningful behind.
care about impact. .
care about impact.
want to build brands that inspire.
want to leave something meaningful behind.
care about impact. .
care about impact.
want to build brands that inspire.
want to leave something meaningful behind.
care about impact. .
The new wave of brand building
and digital advertising.
The new wave of brand building
and digital advertising.
For us, there is no other way of doing it.
As the world enters a new era of communication shaped by AI, it’s time for brands to be human again. We are building a new standard for branding - born from authenticity, creativity, and purpose - to define the future of legacy brands.
From the human side, you already know the impact we want to make in the world - and how committed we are to building legacy. If you don’t, you can read more about it here.
Creatively, we want to bring back the craft and care of the 80's, 90's and early 2000s, where love, attention to detail, and bold creativity shaped every campaign.
For brand building and world creation, imagine the connectivity of the Apple ecosystem blended with the storytelling of the Marvel universe: engaging, interconnected narratives where every piece of content reinforces the next, immersing your audience in a world they want to return to.
Creativity and storytelling are set - now we need intention.
In a world saturated with noise, empathy is the filter. We call this empathetic marketing - a marketing that puts the consumer at the center. It’s about asking: Would I want to watch this campaign? Would I want to engage with this post? Am I adding real value? With this lens, every piece of work we put out has a clear mission. It carries the creativity of the 90’s, the system-thinking of Apple, the narrative depth of Marvel, and the empathetic intention the world needs today.
For us, there is no other way of doing it.
As the world enters a new era of communication shaped by AI, it’s time for brands to be human again. We are building a new standard for branding - born from authenticity, creativity, and purpose - to define the future of legacy brands.
From the human side, you already know the impact we want to make in the world - and how committed we are to building legacy. If you don’t, you can read more about it here.
Creatively, we want to bring back the craft and care of the 80's, 90's and early 2000s, where love, attention to detail, and bold creativity shaped every campaign.
For brand building and world creation, imagine the connectivity of the Apple ecosystem blended with the storytelling of the Marvel universe: engaging, interconnected narratives where every piece of content reinforces the next, immersing your audience in a world they want to return to.
Creativity and storytelling are set - now we need intention.
In a world saturated with noise, empathy is the filter. We call this empathetic marketing - a marketing that puts the consumer at the center. It’s about asking: Would I want to watch this campaign? Would I want to engage with this post? Am I adding real value? With this lens, every piece of work we put out has a clear mission. It carries the creativity of the 90’s, the system-thinking of Apple, the narrative depth of Marvel, and the empathetic intention the world needs today.
The new wave of brand building
and digital advertising.
For us, there is no other way of doing it.
As the world enters a new era of communication shaped by AI, it’s time for brands to be human again. We are building a new standard for branding - born from authenticity, creativity, and purpose - to define the future of legacy brands.
From the human side, you already know the impact we want to make in the world - and how committed we are to building legacy. If you don’t, you can read more about it here.
Creatively, we want to bring back the craft and care of the 80's, 90's and early 2000s, where love, attention to detail, and bold creativity shaped every campaign.
For brand building and world creation, imagine the connectivity of the Apple ecosystem blended with the storytelling of the Marvel universe: engaging, interconnected narratives where every piece of content reinforces the next, immersing your audience in a world they want to return to.
Creativity and storytelling are set - now we need intention.
In a world saturated with noise, empathy is the filter. We call this empathetic marketing - a marketing that puts the consumer at the center. It’s about asking: Would I want to watch this campaign? Would I want to engage with this post? Am I adding real value? With this lens, every piece of work we put out has a clear mission. It carries the creativity of the 90’s, the system-thinking of Apple, the narrative depth of Marvel, and the empathetic intention the world needs today.
Are you ready to build your brand?
Clarity is the ultimate competitive advantage.
Want to create a brand that lasts and leaves a legacy?
Clarity is the ultimate competitive advantage.
Want to create a brand that
resonates and leaves a legacy?
founder*
Think as a creative.
For founders and creatives who want to think differently
and build future-proof businesses by creating brands that last.
Systems, stories, and strategies on branding, business, creativity, lifestyle and self-development from building Armen+Maks, shared openly, no gatekeeping.
We hope you feel at home.
founder*
Think as a creative.
For founders and creatives who want to think differently
and build future-proof businesses by creating brands that last.
Systems, stories, and strategies on branding, business, creativity, lifestyle and self-development from building Armen+Maks, shared openly, no gatekeeping.
We hope you feel at home.
GENEVA
Rue des Bains 35
1205 Genève, Suisse
VIENNA
Böcklinstraße 106,
1020 Wien, Austria
You are the brand.
And brand is the product.
Want to create a brand that resonates and leaves a legacy?
Contact Us
GENEVA
Rue des Bains 35
1205 Genève, Suisse
VIENNA
Böcklinstraße 106,
1020 Wien, Austria
founder*
Think as a creative.
For founders and creatives who want to think differently and build future-proof businesses by creating brands that last.
Systems, stories, and strategies on branding, business, creativity, lifestyle and self-development from building Armen+Maks, shared openly, no gatekeeping.
We hope you feel at home.
founder*
Think as a creative.
For founders and creatives who want to think differently and build future-proof businesses by creating brands that last.
Systems, stories, and strategies on branding, business, creativity, lifestyle and self-development from building Armen+Maks, shared openly, no gatekeeping.
We hope you feel at home.
What we do.