A letter from the founders.
And a secret game plan.
A letter from the founders.
And a secret game plan.
The world is changing, and with it, the way we communicate.
Two letters are driving this change: AI.
We were already living in the era of content creation. Now, it has evolved into the era of AI-driven content creation.
As a company, as a founder, those who return to the roots of who they truly are-the most authentic version of themselves-and communicate from that place will be the only ones able to stand out through the noise, earn curated attention, and build lasting trust.
But if it were that easy, everyone would do it.
Most people think branding is design.
And of course, design is part of it.
But branding isn’t just how something looks.
Branding is the art and science of shaping perception.
It’s how it feels. How it’s remembered. How it resonates.
We are deeply passionate about branding because it brings together many of our favorite topics: psychology, storytelling, design, marketing, business, and more.
So passionate, in fact, that my co-founder and I launched our own creative agency-Armen+Maks-to help purpose-led founders communicate their mission and build the brands of the future.
Brands that create legacy and serve society.
I believe that, as a society, we need each other to move forward.
Our role in this is to find other passionate, purpose-driven individuals and help them communicate their vision and the impact they want to make in the world.
We envision a world where founders and brand builders collaborate seamlessly.
Founders focus on creating the most impactful products, while we build the worlds, universes, and brands around them-so their vision is communicated clearly and perceived in the way it truly deserves.
Our vision is clear: we want to leave the world better than we found it—and we believe that, together, we can do it.
For us, branding is about more than business.
It’s about purpose, positive impact, and legacy.
You see the pattern now: your product is not enough.
Your brand is the product. And most importantly, you are the brand.
And brands have the power to shape and impact culture and society.
Our goals in numbers:
Help 10 founders build the foundation of their legacy brands by 2026.
Help 100 founders build the foundation of their legacy brands by 2030.
Help 100,000 founders build the foundation of their legacy brands by 2035.
The Game Plan:
Build Armen+Maks on the foundations of a legacy brand.
Help 10 founders build the foundation of their legacy brands.
Use that revenue to create a software platform that centralizes branding, marketing, and advertising in one place.
Support 10 more founders in building the foundation of their legacy brands.
Invest that revenue into developing a learning platform where founders can explore the world of brand building, connect, and collaborate—achieving the vision of helping 100,000 founders.
While doing all of the above, establish ourselves as a legacy brand—built to impact the world and serve society.
Don’t tell anyone.
The world is changing, and with it, the way we communicate.
Two letters are driving this change: AI.
We were already living in the era of content creation. Now, it has evolved into the era of AI-driven content creation.
As a company, as a founder, those who return to the roots of who they truly are-the most authentic version of themselves-and communicate from that place will be the only ones able to stand out through the noise, earn curated attention, and build lasting trust.
But if it were that easy, everyone would do it.
Most people think branding is design.
And of course, design is part of it.
But branding isn’t just how something looks.
Branding is the art and science of shaping perception.
It’s how it feels. How it’s remembered. How it resonates.
We are deeply passionate about branding because it brings together many of our favorite topics: psychology, storytelling, design, marketing, business, and more.
So passionate, in fact, that my co-founder and I launched our own creative agency-Armen+Maks-to help purpose-led founders communicate their mission and build the brands of the future.
Brands that create legacy and serve society.
I believe that, as a society, we need each other to move forward.
Our role in this is to find other passionate, purpose-driven individuals and help them communicate their vision and the impact they want to make in the world.
We envision a world where founders and brand builders collaborate seamlessly.
Founders focus on creating the most impactful products, while we build the worlds, universes, and brands around them-so their vision is communicated clearly and perceived in the way it truly deserves.
Our vision is clear: we want to leave the world better than we found it—and we believe that, together, we can do it.
For us, branding is about more than business.
It’s about purpose, positive impact, and legacy.
You see the pattern now: your product is not enough.
Your brand is the product. And most importantly, you are the brand.
And brands have the power to shape and impact culture and society.
Our goals in numbers:
Help 10 founders build the foundation of their legacy brands by 2026.
Help 100 founders build the foundation of their legacy brands by 2030.
Help 100,000 founders build the foundation of their legacy brands by 2035.
The Game Plan:
Build Armen+Maks on the foundations of a legacy brand.
Help 10 founders build the foundation of their legacy brands.
Use that revenue to create a software platform that centralizes branding, marketing, and advertising in one place.
Support 10 more founders in building the foundation of their legacy brands.
Invest that revenue into developing a learning platform where founders can explore the world of brand building, connect, and collaborate—achieving the vision of helping 100,000 founders.
While doing all of the above, establish ourselves as a legacy brand—built to impact the world and serve society.
Don’t tell anyone.
