Before the questions
First, score yourself.
Three dimensions. Be honest — nobody sees this but you.
Seen
5/10
Does your audience feel you speak to them as a specific person — or to everyone, and therefore no one?
Felt
5/10
Does someone feel something on contact? Not information. Emotion.
Proven
5/10
Does your brand demonstrate its promise, or merely state it?
Next: nine questions about what your brand actually shows — on your site, your socials, anywhere someone meets you.