Armen + Maks - B2Learn

From business to brand through learning.

To learn, breathe, and live branding.

From business to brand

through learning.

To learn, breathe, and live branding.

From business to brand through learning.

To learn, breathe, and live branding.

A creative learning system designed for founders who want to grow not just their company, but their capacity to think, act, and build with brand clarity.

A creative learning system designed

for founders who want to grow not just

their company, but their capacity to

think, act, and build with brand clarity.

A creative learning system designed for founders who want to grow not just their company, but their capacity to think, act, and build with brand clarity.

Three ways to turn learning into brand clarity.

Foundational Knowledge.

Master the timeless foundations of branding, strategy, and creative thinking.

Learn how timeless brand foundations - positioning, storytelling, and identity - work together to shape brands that last.

Practical Frameworks.

Apply step-by-step frameworks to put learning into practice immediately.

Turn ideas into action with proven tools and repeatable structures that guide you from concept to execution without the guesswork.

Live Guidance.

Real conversations and examples that bring concepts to life.

Learn directly from case studies, founder stories, and expert sessions that show you how to adapt principles to your own brand journey.

Most learning platforms overload you with content and theory.

Inspiration fades. Transformation never happens.

Most learning platforms overload

you with content and theory.

Inspiration fades. Transformation never happens.

Most learning platforms overload

you with content

and theory.

Inspiration fades.

Transformation never happens.

Fragmented knowledge

Ideas everywhere, no system to connect them.

Shallow application

Frameworks that never make it into your brand.

Content overload

More information. Less movement.

No lasting change

Motivation fades.

Nothing compounds.

Founders don’t need more information.

They need knowledge that compounds

Founders don’t need more information.

They need knowledge that compounds

From consuming to compounding

Every lesson builds on the last.

From theory to practice.

Tools to act immediately.

From overload

to clarity.

Focused formats

that cut noise.

From inspiration

to transformation.

Growth that shows in your brand.

Three ways to learn branding and make it second nature.

You choose your way.

Three ways to learn branding

and make it second nature.

You choose your way.

Three ways to learn branding and make it second nature.

You choose your way.

Train Your Marketing Team.

Bring your in-house team up to

speed with brand-first thinking.

We equip marketing departments with the principles, tools, and frameworks to work with brand clarity every day.

Online Learning Platform.

Learn anywhere, at your own pace.

Our structured platform offers lessons, frameworks, and case studies — designed to help founders and teams apply branding in real time.

Coming spring 2026

1:1 Consultancy.

Personalized, high-touch learning.

Work directly with our team in private sessions that adapt B2Learn’s principles to your specific business, ensuring clarity and transformation where you need it most.

Built by founders, for founders.

We built B2Learn for founders who want clarity, consistency, and

growth in their brand. It’s not a course. It’s not one-off training.

It’s a continuous system designed to grow with you and with your brand.

Built by founders, for founders.

We built B2Learn for founders who want clarity, consistency, and growth in their brand. It’s not a course. It’s not one-off training. It’s a continuous system designed to grow with you and with your brand.

Built by founders, for founders.

We built B2Learn for founders who want clarity, consistency, and growth in their brand. It’s not a course. It’s not one-off training.

It’s a continuous system designed to grow with you and with your brand.

Branding Curriculum

Structured lessons on strategy, storytelling, and positioning.

Frameworks & Templates

Tools you can use the same day.

Learning in Motion

Short videos, deep dives,

and applied storytelling.

Community Insights

Learn with founders walking