Maemok.
Maemok.
WELLNESS & HEALTH
WELLNESS & HEALTH
Maemok is a mat & reformer Pilates boutique studio in Lausanne, Switzerland. After we documented Yiting's winter retreat in Austria, that content did something measurable: it sold out her summer retreat in Brač, Croatia.
So she brought us back to build the system that does it again.
This time the role covered strategy through execution. We led the creative direction, shot the hero film and a full library of brand-aligned assets, and edited everything into pieces built to fill the next retreat before it's announced.
Maemok is a mat & reformer Pilates boutique studio in Lausanne, Switzerland. After we documented Yiting's winter retreat in Austria, that content did something measurable: it sold out her summer retreat in Brač, Croatia.
So she brought us back to build the system that does it again.
This time the role covered strategy through execution. We led the creative direction, shot the hero film and a full library of brand-aligned assets, and edited everything into pieces built to fill the next retreat before it's announced.
Maemok is a mat & reformer Pilates boutique studio in Lausanne, Switzerland. After we documented Yiting's winter retreat in Austria, that content did something measurable: it sold out her summer retreat in Brač, Croatia.
So she brought us back to build the system that does it again.
This time the role covered strategy through execution. We led the creative direction, shot the hero film and a full library of brand-aligned assets, and edited everything into pieces built to fill the next retreat before it's announced.
Services
Content strategy
Creative direction
Creative production
Customer journey design
Brand-aligned asset library
Services
Content strategy
Creative direction
Creative production
Customer journey design
Brand-aligned asset library
Every asset was built to move someone through a decision:
Recognition → Resonance → Trust → Conversion → Loyalty.
Because the goal was never just "nice footage." It was assets that let a future client understand Yiting's expertise, feel her approach, and trust her enough to book.
Yiting is raw, approachable, and human, on and off the mat and that's exactly what people pay to be around. Our job was to capture that and turn it into content that carries it.
The result: a library now live on her website and socials. The winter content sold out Brač. This is built to sell out what comes next.
Every asset was built to move someone through a decision:
Recognition → Resonance → Trust → Conversion → Loyalty.
Because the goal was never just "nice footage." It was assets that let a future client understand Yiting's expertise, feel her approach, and trust her enough to book.
Yiting is raw, approachable, and human, on and off the mat and that's exactly what people pay to be around. Our job was to capture that and turn it into content that carries it.
The result: a library now live on her website and socials. The winter content sold out Brač. This is built to sell out what comes next.
Every asset was built to move someone through a decision:
Recognition → Resonance → Trust → Conversion → Loyalty.
Because the goal was never just "nice footage." It was assets that let a future client understand Yiting's expertise, feel her approach, and trust her enough to book.
Yiting is raw, approachable, and human, on and off the mat and that's exactly what people pay to be around. Our job was to capture that and turn it into content that carries it.
The result: a library now live on her website and socials. The winter content sold out Brač. This is built to sell out what comes next.
VIENNA
Böcklinstraße 106,
1020 Wien, Austria
Follow Armen + Maks.
VIENNA
Böcklinstraße 106,
1020 Wien, Austria