Maemok.
Maemok.
Breathe. Move. Connect
Breathe. Move. Connect
WELLNESS & HEALTH
WELLNESS & HEALTH
Maemok is a mat & reformer Pilates boutique studio based in Lausanne, Switzerland. Its founder, Yiting, invited us to document her latest winter wellness retreat in Austria.
We developed the brand strategy and creative direction to translate her philosophy of movement, community, and presence into a structured storytelling system.
These five video pieces follow a decision-making journey designed for Maemok:
Recognition → Resonance → Trust → Conversion → Loyalty.
Maemok is a mat & reformer Pilates boutique studio based in Lausanne, Switzerland. Its founder, Yiting, invited us to document her latest winter wellness retreat in Austria.
We developed the brand strategy and creative direction to translate her philosophy of movement, community, and presence into a structured storytelling system.
These five video pieces follow a decision-making journey designed for Maemok:
Recognition → Resonance → Trust → Conversion → Loyalty.
Maemok is a mat & reformer Pilates boutique studio based in Lausanne, Switzerland. Its founder, Yiting, invited us to document her latest winter wellness retreat in Austria.
We developed the brand strategy and creative direction to translate her philosophy of movement, community, and presence into a structured storytelling system.
These five video pieces follow a decision-making journey designed for Maemok:
Recognition → Resonance → Trust → Conversion → Loyalty.
Services
Founder & brand discovery
Brand positioning
Brand narrative & messaging
Content strategy
Customer journey design
Creative direction
Creative production
Services
Founder & brand discovery
Brand positioning
Brand narrative & messaging
Content strategy
Customer journey design
Creative direction
Creative production
The goal was to create assets fully aligned with her brand - allowing future clients to understand her expertise, connect with her approach, and build the trust needed to join her classes and retreats.
Yiting is raw, approachable, and deeply human - both on and off the mat. Her authenticity and care are felt throughout the entire retreat experience and our role was to capture that essence and translate it into creative pieces that reflect who she truly is.
The goal was to create assets fully aligned with her brand - allowing future clients to understand her expertise, connect with her approach, and build the trust needed to join her classes and retreats.
Yiting is raw, approachable, and deeply human - both on and off the mat. Her authenticity and care are felt throughout the entire retreat experience and our role was to capture that essence and translate it into creative pieces that reflect who she truly is.
The goal was to create assets fully aligned with her brand - allowing future clients to understand her expertise, connect with her approach, and build the trust needed to join her classes and retreats.
Yiting is raw, approachable, and deeply human - both on and off the mat. Her authenticity and care are felt throughout the entire retreat experience and our role was to capture that essence and translate it into creative pieces that reflect who she truly is.
GENEVA
Rue des Bains 35
1205 Genève, Suisse
VIENNA
Böcklinstraße 106,
1020 Wien, Austria
GENEVA
Rue des Bains 35
1205 Genève, Suisse
VIENNA
Böcklinstraße 106,
1020 Wien, Austria