FIBA.

FIBA.

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SPORTS & ENTERTAINMENT

SPORTS & ENTERTAINMENT

Hoop with us

We developed a launch campaign for FIBA U19 ticket sales, aligned with the wider marketing strategy set by Stax Sport.

The goal was to support sales momentum on launch day by addressing multiple audience segments.

We developed a launch campaign for FIBA U19 ticket sales, aligned with the wider marketing strategy set by Stax Sport.

The goal was to support sales momentum on launch day by addressing multiple audience segments.

We developed a launch campaign for FIBA U19 ticket sales, aligned with the wider marketing strategy set by Stax Sport.

The goal was to support sales momentum on launch day by addressing multiple audience segments.

Services


Campaign strategy

Audience segmentation

Creative direction

Creative production

Services


Campaign strategy

Audience segmentation

Creative direction

Creative production

Campaign results shown across social posts and press: 10,000 tickets sold and the 29 June final sold out, FIBA U19 World Cup launch campaign

The goal was to create the launch campaign that would carry FIBA's U19 World Cup from announcement to sold-out arenas — the creative engine on top of Stax Sports' marketing strategy. We led it end-to-end: concept, script, team, and direction.


The result: 10,000+ tickets sold, the June 29th final sold out, and organic conversation building before the event itself.

The goal was to create the launch campaign that would carry FIBA's U19 World Cup from announcement to sold-out arenas — the creative engine on top of Stax Sports' marketing strategy. We led it end-to-end: concept, script, team, and direction.


The result: 10,000+ tickets sold, the June 29th final sold out, and organic conversation building before the event itself.

The goal was to create the launch campaign that would carry FIBA's U19 World Cup from announcement to sold-out arenas — the creative engine on top of Stax Sports' marketing strategy. We led it end-to-end: concept, script, team, and direction.


The result: 10,000+ tickets sold, the June 29th final sold out, and organic conversation building before the event itself.

Player dunking, shot from above through the hoop, FIBA U19 World Cup launch campaign
Young athlete wearing headphones before a game, FIBA U19 World Cup launch campaign
Young player lying on a bed tossing a basketball in the air at home, FIBA U19 World Cup launch campaign
Basketball and white sneakers on a bedroom floor in warm light, FIBA U19 World Cup launch campaign
Young woman in a bomber jacket looking up under night lights, FIBA U19 World Cup launch campaign
Young player resting against a bus window at dusk on the way to a game, FIBA U19 World Cup launch campaign
Motion-blurred player driving across the court, FIBA U19 World Cup launch campaign
Player attacking the hoop in a hazy, floodlit arena, FIBA U19 World Cup launch campaign
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